ILLINOIS TOURISM, OKRP

I got to work on this campaign in the fall of 2019, and it has seen a few iterations as our initial concept was adapted to fit a different Illinois than the one we originally captured.

I was a part of the writers room during the development and ideation of this project, and crafted copy for a number of TV spots. While it was necessary for the the original concept to evolve, much of the copy remains intact and relevant.