CHILI’S MENU RELAUNCH, OKRP

I was brought into the writer’s room to create copy for the Chili’s brand relaunch in 2017. The goal was to re-introduce the Chili’s to the world with a focus on the menu while injecting relatability and humor into their brand. So, we put a new spin on what we remembered the most about the “old” Chili’s: the jingle.